Client American Institute of Architects New York Chapter
Indentity, Print and Digital Design, Exhibition Design
Let’s face it: 2016 was a year of divisions. Politically, economically, and socially, the world seemed to take a stance. Banking on an opinionated jury session for AIA New York’s 2017 Design Awards, the characters of each letter in the award title are deconstructed into their graphic elements: curves, diagonals, zig-zags, and straight lines. But when composed together on the page, these separated elements spell out this years awards announcement.
Materially, the print job is produced with one-color on low-cost paper designed for institutional use. The look and feel is academic in nature, emphasizing both academic nature of the awards and the Center for Architecture’s mission to educate the public on the architecture around them. And as with many of Jessee Design’s print collateral, the poster folds into an interactive mailer with information about the awards, a call for entries, project credits, and contact information.
Printing and Production Riegelmann Printing
Photo Credit Ronald Yeung
Poster announcing the call for Entries
Design for the Exhibition at the Center for Architecture