Client American Institute of Architects, New York Chapter AIANY
Graphic Design including Layout, Typography and Graphic Standards
The original Oculus design by Pentagram had passed through the hands of many writers, editors, designers, and various architects over its tenure of ten plus years. Much of the orginal DNA had been disguised by inherited design tweaks and reinterpretations, and AIANY asked Jessee Designs to update the look of the quarterly publication, design a few issues for publication, and re-establish graphic guidelines for future publications.
The scope of work covered a contemporary layout strategy for the front matter, back matter, editorial pieces and main features. Alongside revamping the layouts, typography, a new color suite, and a cleaerer, more structured table of contents tightened up the resdesign to deliver a fresh look on an already solid design.
Photo Credit Ronald Yeung